Medical Illustrations
When approaching healthcare professionals with important information, where scientific data can be redundant and stale, the challenge is to create engaging content that goes beyond the typical presentations they would see. These projects are a fun challenge with an important goal, and we wanted to create a high impact, meaningful design.
We take the problem or topic at hand, create a compelling storyline, which I illustrated into concepts. Depending on the client we have used different illustrative styles that suits the theme.
Illustration and strong graphic design can be used to evoke emotion, to communicate complex ideas, and can make a lasting impression on the audience.
After one of the teams had received the initial concepts, one client exclaimed “That’s better than what we could’ve hoped for!” And the first image you see are stills from an animated video that won 1st place in a pharmaceutical marketing award ceremony.