Alaska Beauty Peony Co-op

This stunning Peony Co-op is comprised of farms along the Homer coastline and are situated at different elevations along its hills, which renders them to have the longest harvesting season in Alaska. Their challenge was to gain a loyal audience that would result in repeat customers year after year. We’ve worked together to breathe new life into their brand and make a complete overhaul of all their promotional materials, imagery, and put our minds together to create new, elevated peony products that could carry them through the off season.

With the rebrand, I’ve revamped the logo while still maintaining brand recognition, created scalable branding components, and created the tagline “Pick Joy” as a reminder for every day life and the elation that their blooms bring.

Elements for this project: Rebrand, marketing materials, product consulting, packaging design, pattern illustration, illustrations for merchandise, product photography, and brand photography.